The Living Legend Robert Jaworski was a former playing coach for Ginebra, the PBA's most popular team known for its Never Say Die attitude. This is how his legacy began..
In 1985, an iconic game cemented his status. Jaworski busts his lip at the tail end of 2nd quarter. He's rushed to the hospital and get 9 stitches. His team Ginebra takes a nosedive. Suddenly in the 3rd quarter.. Despite the injury, Jaworski returns.
To overcome a more than 10-point disadvantage, he commands his team as both leader and coach. In the 4th quarter the ref calls a foul on Jawo and the audience pelts the floor with coins and batteries. Despite every disadvantage, Jaworski never gives up. And against all odds they score, points after points. And the seemingly unthinkable happens.. Ginebra wins. From this day forth Jaworski becomes synonymous with Never Say Die! This is now the battle cry of his former team Ginebra.
And the once unknown player named Jaworski began his ascend. He embodied the spirit to never give up, something so many of that time so needed to hear. It was then that the sport turn from national love to national obsession.